Preparing college students to build businesses for good

We’re talking about business for good today.  It’s no longer enough to simply build a profitable business.  People are increasingly demanding that the companies they buy from provide great products and services while also making a positive impact on society.  As a result, companies are focusing on things like corporate social responsibility, fair trade, and conscious capitalism.  Just as important, our universities are now teaching their students how to build businesses that create social value.  Today, we’re joined by Lisa Gring-Pemble, an Associate Professor of Business and Director of Social Entrepreneurship and Global Impact at George Mason University (Mason); and Vijay Venkateswaran, CEO of Viventum - a local strategy and management consulting firm - and Mason alum who is assisting the university with industry engagement.  We’ll be talking about how Mason prepares its students for this new world of business and the things that make Mason a truly unique school.